Assisted Living / Memory Care Community
GranVida Senior Living, Carpinteria, CA
This was the first senior living comminity by a group of investors who had focused solely on apartment complexes througout the country. They took an existing building in a great location and created the first true AL/MC community in Carpinteria, a small beach town between Santa Barbara and Ventura. This project involved lots of babysitting to explain the creative process to the clients.
We started with logo development and a tagline (“Small town. Great Life.”) followed by an integrated marketing plan, and a dynamic web site that captured the essence of small town life.
We adapted technology to work within the level of expertise of the senior residents and their adult children so they could RSVP online to attend events.
Fortunately, the local population understood this AL/MC product because of its strong connection to the area. Events were also targeted to this locale with appearances by the original Gidget,
local experts in dementia care, downsizing, and veteran’s benefits.
This community opened in February 2017 and is currently tracking to expectations for move-ins and deposits.
“Teri was an invaluable resource to launch GranVida Senior Living on schedule. She provided guidance to our integrated marketing campaign, helped us hire and train our team members, and offered insights into maximizing our sales.”
– Jeff Fischer, Executive Vice President, Steadfast Companies