A full range of services.
A complete range of expertise.
Whatever you need, whenever you need it, Burdell Consulting can deliver targeted, insightful advice based on over 20 years of working with boots on the ground at senior living communities, coast to coast.
We solve problems quickly, have strong connections to a national network of senior living communities, and can refer you to the best resources for each project.
Burdell Consulting knows how to systematically fill a senior living community using informational events and outreach operations. This includes sales system advice for your daily operations, specific feedback about your general management, an understanding of how to identify and use the unique qualities of your community, and problem solving for just about any issue that may arise.
We work closely with your ad agencies every day—or can recommend trusted experts—to create a steady flow of qualified leads for your community. This includes feedback on creating logos, advice for your domain name, tagline refinements, as well as website development, advertising campaigns, video production, SEO/SEM, and creative use of social media.
Successful sales begin with hiring the right personnel in concert with in-person training of every member of your sales and hospitality teams. Every team member is part of the sales process. We call our hospitality and corporate culture training Burdell Brilliance. Through it, we make certain that every team member interaction shines with competence and compassion.
Market and Site Surveys
Whether you’re opening a new community or upgrading an existing one, success begins with targeted research. Burdell Consulting offers: market and individual site surveys; competitive analyses; engagement surveys for team members, residents and family members; hospitality culture assessments and audits; and focus group research.
Burdell Consulting offers deep experience in daily operations. Our team has decades of expertise in conducting operational assessments, leading planning sessions, providing management workshops, hiring and motivating key staff members and creating detailed operations reports.